Connecting businesses to our loyal readers since 1966!
Thank you for choosing our newspaper group as a cost-effective advertising medium. We sincerely appreciate the trust you’re placing in us and we look forward to helping you see a return on your investment.
Advertising with us is easy. Simply follow these steps:
1. Choose your publication(s)
The St. Paul Voice – Circulation: 16,500. Distributed free to every home and apartment in St. Paul’s West Side, West St. Paul, and Mendota Heights north of Highway 62, as well as high traffic businesses. Distribution includes zip codes 55107, 55118 and 55120.
Downtown St. Paul Voice – Circulation: 4,000. Distributed free to apartments, condominiums and high traffic areas in St. Paul’s historic Lowertown district and throughout downtown St. Paul. Distribution includes zip codes 55101 and 55102.
South St. Paul Voice – Circulation: 8,500. Distributed free to every home in South St. Paul (zip code 55075), as well as to high traffic businesses in South St. Paul.
La Voz Latina – Circulation: 8,500. Distributed free to every home on St. Paul’s West Side (zip code 55107), the Twin Cities most established Latino community, as well as to apartments, Latino businesses and other high traffic points in the St. Paul and Minneapolis metro area. Distribution includes zip codes 55101, 55102, 55107, 55118, 55120, 55075, 55404, 55408 and 55423.
2. Choose your ad size
• 1/16 page
• 1/8 page
• 1/4 page
• Half page
• Full page
• Sponsorship ($25)
• Business Builder ($40-$95)
• Business Directory ($99)
3. Choose your color
• Black and white
• Full color
4. Submit your ad copy
• To submit your own ad, email us a high resolution pdf file to info@stpaulpublishing.com. Color ads must be in CMYK.
• To take advantage of our free ad design service, email us your ad copy, a high resolution image of your logo and any requested photos or artwork to info@stpaulpublishing.com. Our service includes professional copywriting and stock artwork. If you want us to purchase a specific image, that cost will be added to your invoice.
Other options:
• Sponsorship ads – $25 per month. The message of this ad changes each month to highlight a different promotion. Includes your business name, address, phone number and website.
• Destination Downtown – $50 per month for a small display ad and reference point on a map of downtown St. Paul. This appears on the back page of the Downtown St. Paul Voice. Limited spots available. Call for availability. View sample
• Flyer distribution – Have you been mailing flyers to the community? If so, we can save you money. We can deliver your flyer in our newspaper for just 8 cents a home!
Questions? Call us today.
To place an ad or schedule a meeting, contact Jake, our marketing manager, at
651-457-1177 or jake@stpaulpublishing.com
Myth Buster
Wait a minute, nobody reads newspapers anymore, right?
While it’s true that circulation numbers at daily newspapers have plummeted in the past two decades, community newspapers continue to shine because they are a trusted and valuable source of information on what’s happening in the reader’s neighborhood. According to a recent survey conducted by the National Newspaper Association (NNA) report, 150 million people regularly read a community newspaper. They spend an average of 39 minutes with each edition, and 73% read all or most of each edition. They also share it with others, passing it on to an average of 2.3 people.
Everyone is on the Internet, right?
Wrong. According to the National Telecommunications and Information Administration, a federal agency, one in five U.S. households are not connected to the Internet at home. If you’re using a digital-only approach, you’re missing a large segment of your market, especially if you want to reach people of color. Most interesting, a majority – 58% – of the 24 million offline households say they have no interest or need to be online. View report.
According to the NNA survey, 65% say ads in a community newspaper influence their purchasing decisions. That is far, far better than online ads. According to a 2023 study published by Statista Research Department, only 6% of responding U.S. consumers found the majority of digital ads to be very relevant to them; another 35% said they were somewhat relevant. Another Statista study in 2018 showed that about 35% of U.S. internet users aged 26 to 35 and nearly 60% of users aged 56 and over held a negative viewpoint towards ads on websites. The response toward online video ads was even worse, at 40% and 70 respectively. View report.
Advertising is an investment in your business. Why you should partner with us.
We offer total market coverage of our distribution area, with access to 37,500 homes in the greater St. Paul area and the Latino audience of the Twin Cities.
A respected and trusted medium – We’ve provided comprehensive coverage of the communities we serve since 1966 – over half a century! We know our market like nobody else. Those who read our newspaper are people who care about what’s happening in the community and are most likely to shop local.
Professional ad consultation – We know what it takes to make an ad successful. We offer free ad design and consultation to make sure your ad gives you a return on your investment.
Experience – When you call the St. Paul Publishing Company, you’ll reach professionals who work in our community. We are a family-owned business and take great pride in offering first-class customer service and treating our clients like friends. Are you new to marketing? We’ll gladly take the time to explain the process. Have you been around the block? We’ll quickly give you the information you need to make the process quick and easy.
Frequency: Monthly
Demographics – Our publications provide total market coverage. View the demographics of our communities HERE
Mechanicals:
Six column tabloid newspaper
Full page dimensions: 10 1/4″ x 14″
• 1 column: 1 5/8 inches wide
• 2 column: 3 3/8 inches wide
• 3 column: 5 inches wide
• 4 column: 6 3/4 inches wide
• 5 column: 8 1/2 inches wide
• 6 column: 10 1/4 inches wide
Approval and Error Policy
It is the client’s responsibility to proof each ad and give written approval via email. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Terms and Policies
Prepayment by credit card for first-time advertisers. When billed, payment is due in full in ten days of the date of the invoice. If payment is not received in 30 days St. Paul Publishing Company will put the charge on the credit card on file.
The publisher reserves the right to accept or reject any advertising material submitted for publication. No deviation from the rate card for any advertiser. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. The advertiser and/or advertising agency agrees to defend and idemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.