The Power of
Community-Marketing

✔ Hyperlocal news coverage ensures high readership
✔ Readers trust print ads more than any other medium
✔ Print ads have the highest recall compared to any other medium

Community-marketing cuts through clutter and drives long-term
growth by establishing deep trust with the communities we reach.

While it’s true that circulation at daily newspapers has declined in the past two decades, community newspapers continue to shine because they are a trusted and valuable source of information on what’s happening in the reader’s immediate neighborhood and coverage is drastically less polarizing compared to regional and national news. Especially in the Internet Age, when misinformation and polarizing national news is increasingly widespread, community journalism is a reliable reprieve and a reminder that neighbors have the power to shape great change right here, right now. The sense of community that people get when they read our publications quickly establishes trust with brands that have a consistent presence in them.

Our total market coverage model allows us to reach people from diverse ethnic and socioeconomic backgrounds — every homeowner, family and individual in the communities we serve gets a paper delivered straight to their doorstep every month, and our website has no paywall. We take great pride in our responsibility to provide quality journalism that informs, entertains and inspires, and our ongoing readership survey reveals that people consistently act on news and advertising in our publications. We offer in-depth coverage on the most important issues affecting our communities and our readers are people who care deeply about what’s happening in their community — and they love to shop local.

Thank you for choosing our media group as a cost-effective advertising medium. We sincerely appreciate the trust you’re placing in us and look forward to helping you grow your customer base and see a return on your investment. Get started today!