Advertising
Harness the Power of Community-based Marketing!
✔ LONGSTANDING TRUST ✔ HIGH READERSHIP ✔ PRINT + DIGITAL
✔ TOTAL MARKET COVERAGE ✔ TARGETED REACH ✔ DIVERSE AUDIENCE
Marketing Manager Jake Spitzack
651-457-1177 or jake@stpaulpublishing.com
HYPERLOCAL MONTHLY NEWSPAPERS
When you call the St. Paul Publishing Company, you’ll reach professionals who live and work in the communities we reach. We are a family-owned business and take great pride in offering first-class customer service and treating our clients like friends. Are you new to marketing? We’ll gladly take the time to explain the process. Have you been around the block? We’ll quickly give you the information you need to make the process fast and easy.
Scroll down for circulation and readership details, and more information about the Power of Print — see e-editions to view our four monthly local newspapers. To reserve advertising space or for more information, contact Jake or Tim Spitzack.
Total Market Coverage Package
The best value to reach 80,000+ people in print and online
Save 25-50%
What’s included:
✔ Color ad in all four print publications
✔ Color ad in all four e-editions
✔ Digital ad with hotlink on our website and all article posts
✔ Recognition in our monthly e-newsletter
Flyer Delivery
Home delivery at a fraction of the cost of USPS! Just 8 cents/home.
Expand your reach
Want to reach 400,000 people in the Twin Cities? See MNcomm.
One-Time ad
Great for special events and exclusive promotions.
Chose from four local publications. See rate card for details.
Individual Packages
Discounted package rates vary by publication. See prices below.
Starter Package
A great way to build trust, recognition and stay “Top of Mind.”
1/16 to 1/8 page ad each month in print and online.
Growth Package
Offers high visibility, allows more messaging
and makes an impact.
1/4-page ad each month in print and online; website ad.
Premium Package
Set yourself apart from your competitors by making a statement
that you “own the market.”
Half- to full-page ad each month in print and online; website ad;
recognition in our e-newsletter.
St. Paul Voice
Home delivery to:
✓
St. Paul’s West Side neighborhood (55107)
✓
West St. Paul (55118)
✓
Mendota Heights (55118)
✓
High traffic businesses
Circulation: 16,550 [print + online]
Population reached: 31,000
Starter Package:
from $138-$242/month
Growth Package:
from $484/month
Premium Package:
from $967-$1,934/month
Downtown
St. Paul Voice
Home delivery to:
✓
Downtown St. Paul
(55101, 55102)
✓
High traffic areas including the Landmark Center and George Latimer Central Library
Circulation: 7,500 [print + online]
Population reached: 15,000
Starter Package:
from $69-$120/month
Growth Package:
from $241/month
Premium Package:
from $482-$964/month
La Voz Latina
Home delivery to:
✓
St. Paul’s West Side neighborhood (55107)
✓
Minneapolis
Phillips & Powderhorn neighborhoods
(55404, 55408, 55423)
✓
High traffic areas including Midtown Global Market
Circulation: 11,900 [print + online]
Population reached: 20,000
Starter Package:
from $81-$141/month
Growth Package: from $283/month
Premium Package: from $566-$1,131/month
South
St. Paul Voice
Home delivery to:
✓
South St. Paul (55075)
✓
High traffic businesses
Circulation: 11,900 [print + online]
Population reached: 20,000
Starter Package:
from $81-$141/month
Growth Package: from $283/month
Premium Package: from $566-1,131/month
The Power of Print
✔ Most trusted advertising medium
✔ Quality impressions — highest ad recall compared to other mediums
✔ Reach new customers from diverse communities for pennies per home
✔ Bolster digital marketing efforts
✔ Keep Top of Mind Awareness
✔ Our publications feature local coverage not found anywhere else!
While it’s true that circulation at daily newspapers has declined in the past two decades, community newspapers continue to shine because they are a trusted and valuable source of information on what’s happening in the reader’s immediate neighborhood. Especially in the Internet Age, when misinformation and polarizing national news is increasingly widespread, community journalism is a reliable reprieve and a reminder that neighbors have the power to shape great change right here, right now.
Our total market coverage model means every homeowner, family and individual in the communities we serve gets a paper delivered straight to their doorstep every month, and our website has no paywall. We take great pride in our responsibility to provide quality local news that informs, entertains and inspires, and our ongoing readership survey reveals that people consistently act on news and advertising in our publications. We offer in-depth coverage on the most important issues affecting our communities and our readers are people who care deeply about what’s happening in their community — and they love to shop local.
Thank you for choosing our media group as a cost-effective advertising medium. We sincerely appreciate the trust you’re placing in us and look forward to helping you grow your customer base and see a return on your investment. Get started today!
85% of Readership Survey respondents have acted on
ads or events they learned about in our publications!
“I appreciate your local journalism. Keep up the good work.” -John K.
“Thanks for your work. I love the paper!” -Collin R.
“It always brightens my day, when I see my newspaper has arrived! Thank you so much.” – Kris A.
“I really love the fact that the Voice covers so many different topics that involve my interests…. The article writers are very thorough, easy to understand and put you at ease when reading them.” -Carol S.
“I appreciate your journalism and reporting covering these communities. I am especially grateful for your approach to the diverse, timely, informative, and interesting topics you cover. News features, as well as local advertising, are an important part of my monthly reading.” – Judy P.
Readership
According to a recent survey conducted by the National Newspaper Association, 150 million people read a community newspaper. They spend an average of 39 minutes with each edition, and 73% read all or most of each edition. They also share it with others, passing it on to an average of 2.3 people. Likewise, according to the National Telecommunications and Information Administration, a federal agency, one in five U.S. households are not connected to the Internet at home. If you’re using a digital-only approach, you’re missing a large segment of your market, especially people of color. Most interesting is that a majority – 58% – of the 24 million offline households say they have no interest in being online.
Advertising with us is easy. Simply follow these steps.
1. Choose your publication(s)
The St. Paul Voice
Circulation: 16,550 print + online
Distribution: Free to every home and apartment in St. Paul’s West Side, West St. Paul and Mendota Heights, as well as high traffic businesses. Includes zip codes 55107 and 55118.
Downtown St. Paul Voice
Circulation: 7,500 print + online
Distribution: Free to every apartment and condominium, and high traffic areas in St. Paul’s historic Lowertown district and throughout downtown St. Paul. Includes zip codes 55101, 55102.
South St. Paul Voice
Circulation: 11,900 print + online
Distribution: Free to every home and apartment in South St. Paul, as well as to high traffic businesses in South St. Paul. Zip code 55075.
La Voz Latina
Circulation: 11,900 print + online
Distribution: Free to every home and apartment on St. Paul’s West Side (zip code 55107), the Twin Cities most established Latino community, as well as to apartments, Latino businesses and other high traffic points in the St. Paul and Minneapolis metro area. We are the only Spanish-lanugage newspaper that is home delivered to the oldest and most established Latino neighborhood in the Twin Cities — St. Paul’s West Side. We also reach the Phillips and Powderhorn neighborhoods of Minneapolis, which have the next highest Latino populations in the Twin Cities. Zip codes include 55101, 55102, 55107, 55118, 55120, 55075, 55404, 55408, 55423.
2. Choose your ad size
- Print
– Sponsorship ($35/month)
– Business Builder ($40-$95)
– 1/16 page
– 1/8 page
– 1/4 page
– Half Page
– Full Page - Online
– 300 x 250 pixels
– 300 x 600
– 970 x 250
– Skyscraper - Inquire about sponsored content
- Preprinted flyer distribution –
from just 8 cents/home! - Community
Celebration Package - Hispanic
Heritage Package - Destination Downtown – view sample
3. Submit your ad
or inquire about free ad design
- Submit ads to info@stpaulpublishing.com. Must be in CMYK and as a high resolution PDF.
- Free ad design
– Call 651-457-1177 or
info@stpaulpublishing.com
Questions? Call us today.
Marketing Manager Jake Spitzack, 651-457-1177, jake@stpaulpublishing.com
“Thanks for your work. I love the paper!” -Collin R.
“I appreciate your local journalism. Keep up the good work.” -John K.
“I appreciate your journalism and reporting covering these communities. I am especially grateful for your approach to the diverse, timely, informative, and interesting topics you cover. News features, as well as local advertising, are an important part of my monthly reading.” – Judy P.
“I really love the fact that the Voice covers so many different topics that involve my interests…. The article writers are very thorough, easy to understand and put you at ease when reading them.” -Carol S.
“It always brightens my day, when I see my newspaper has arrived! Thank you so much.” – Kris A.
Total Market Coverage Package
The best value to reach 80,000+ people
in print and online
Save 25-50%
What’s included:
✔ Color ad in all four publications
✔ Color ad in all four e-editions
✔ Digital ad with hotlink, on our website and all article posts
✔ BIPOC market: 37% of our readership
Inquire about sponsored content opportunities
View rate card for details
Advertising is an investment in your business.
We offer total market coverage of our distribution area, with access to 80,000 people in the greater St. Paul area and the Latino audience of the Twin Cities.
A respected and trusted medium – We’ve provided comprehensive coverage of the communities we serve since 1966 – over half a century! We know our market like nobody else. Those who read our newspaper are people who care about what’s happening in the community and are most likely to shop local.
Professional ad consultation – We know what it takes to make an ad successful. We offer free ad design and consultation to make sure your advertising gives you a return on your investment.
Experience – When you call the St. Paul Publishing Company, you’ll reach professionals who work in our community. We are a family-owned business and take great pride in offering first-class customer service and treating our clients like friends. Are you new to marketing? We’ll gladly take the time to explain the process. Have you been around the block? We’ll quickly give you the information you need to make the process quick and easy.
Frequency: Monthly
Demographics – Our publications provide total market coverage. View the demographics of our communities HERE
Mechanicals:
Six column tabloid newspaper
Full page dimensions: 10 1/4″ x 14″
• 1 column: 1 5/8 inches wide
• 2 column: 3 3/8 inches wide
• 3 column: 5 inches wide
• 4 column: 6 3/4 inches wide
• 5 column: 8 1/2 inches wide
• 6 column: 10 1/4 inches wide
Approval and Error Policy
It is the client’s responsibility to proof each ad and give written approval via email. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Terms and Policies
Prepayment by credit card for first-time advertisers. When billed, payment is due in full in ten days of the date of the invoice. If payment is not received in 30 days St. Paul Publishing Company will put the charge on the credit card on file.
The publisher reserves the right to accept or reject any advertising material submitted for publication. No deviation from the rate card for any advertiser. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. The advertiser and/or advertising agency agrees to defend and idemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.