Advertising
Harness the Power of Community Based Marketing
✔ LONGSTANDING TRUST ✔ HIGH READERSHIP ✔ PRINT + DIGITAL
✔ TOTAL MARKET COVERAGE ✔ TARGETED REACH ✔ DIVERSE AUDIENCE
Advertising with us is easy! Simply follow these steps.
1. Choose your publication(s)
The St. Paul Voice
Circulation: 16,550 print + online
Population reached: 31,550
Distribution: Free to every home and apartment in St. Paul’s West Side, West St. Paul and Mendota Heights, as well as high traffic businesses. Includes zip codes 55107 and 55118.
Demographics: West Side | West St. Paul | Mendota Heights
La Voz Latina
Circulation: 11,900 print + online
Population reached: 20,000
Distribution: Free to every home and apartment on St. Paul’s West Side (zip code 55107), the Twin Cities most established Latino community, as well as to apartments, Latino businesses and other high traffic points in the St. Paul and Minneapolis metro area. We are the only Spanish-lanugage newspaper that is home delivered to the oldest and most established Latino neighborhood in the Twin Cities — St. Paul’s West Side. We also reach the Phillips and Powderhorn neighborhoods of Minneapolis, which have the next highest Latino populations in the Twin Cities. Zip codes include 55101, 55102, 55107, 55118, 55120, 55075, 55404, 55408, 55423.
Demographics: West Side | Phillips | Powderhorn
Downtown St. Paul Voice
Circulation: 7,500 print + online
Population reached: 10,750
Distribution: Free to every apartment and condominium, and high traffic areas in St. Paul’s historic Lowertown district and throughout downtown St. Paul. Includes zip codes 55101, 55102.
Demographics: Downtown St. Paul
South St. Paul Voice
Circulation: 11,900 print + online
Population reached: 20,000
Distribution: Free to every home and apartment in South St. Paul, as well as to high traffic businesses in South St. Paul. Zip code 55075.
Demographics: South St. Paul
Total Market Coverage Package
The best value to reach up to
80,000 people in print and online
Save 25-50%
What’s included:
✔ Color ad in all four publications
✔ Color ad in all four e-editions
✔ Digital ad with hotlink, on our website and all article posts
✔ BIPOC market: 37% of our readership
85% of Readership Survey respondents have acted on ads or events they learned about in our publications!
2. Choose your ad size
- Print
– 1/16 page
– 1/8 page
– 1/4 page
– Half Page
– Full Page
- Online
– 300 x 250 pixels
– 300 x 600
– 970 x 250
– Skyscraper
3. Choose your frequency
Starter (1-3 times)
Great for special promotions, events and grand openings.
Growth Package (6-times)
Build Top of Mind Awareness so people trust and come to you when a need arises. Signals deep community connection and offers flexibility to promote seasonally.
Premium Package (12-times)
Make a statement that you “own the market” with a constant, hassle-free presence. Signals strong business health, creates and captures leads year-round and offers most refined messaging. Color ads start at:
St. Paul Voice: $138.06/mo.
La Voz Latina: $80.76/mo.
South St. Paul Voice: $80.76/mo.
Downtown St. Paul Voice: $68.82/mo.
Community Celebration Package (6 times)
High readership issues featuring coverage of community celebrations.
Hispanic Heritage Package (6 times)
High readership issues featuring coverage of local Latino community celebrations.
4. Submit your ad
or inquire about free ad design
Submit ads to info@stpaulpublishing.com. Must be in CMYK and as a high resolution PDF.
Questions? Call us today.
Marketing Manager Jake Spitzack
651-457-1177, jake@stpaulpublishing.com
Flyer Delivery
Home delivery at a fraction of the cost of USPS!
Just 8 cents/home.
Sponsored Content
Great for promoting company history and to set yourself apart as an expert in your industry. Submit your copy and photos for a quote. Ask about our “Merchant Spotlight” and other templates.
Expand your reach
Want to reach 400,000 people in the Twin Cities?
See MNcomm.
Jake Spitzack
Marketing Manager
651-457-1177
jake@stpaulpublishing.com
When you call the St. Paul Publishing Company, you’ll reach professionals who live and work in the communities we reach. We are a family-owned business and take great pride in offering first-class customer service and treating our clients like friends. Are you new to marketing? We’ll gladly take the time to explain the process. Have you been around the block? We’ll quickly give you the information you need to make the process fast and easy.
Advertising is an investment in your business.
We offer total market coverage of our distribution area, with access to 80,000 people in the greater St. Paul area and the Latino audience of the Twin Cities.
A respected and trusted medium – We’ve provided comprehensive coverage of the communities we serve since 1966 – over half a century! We know our market like nobody else. Those who read our newspaper are people who care about what’s happening in the community and are most likely to shop local.
Professional ad consultation – We know what it takes to make an ad successful. We offer free ad design and consultation to make sure your advertising gives you a return on your investment.
Frequency: Monthly
Mechanicals: Six column tabloid newspaper; Full page dimensions: 10 1/4″ x 14″
- 1 column: 1 5/8 inches wide
- 2 column: 3 3/8 inches wide
- 3 column: 5 inches wide
- 4 column: 6 3/4 inches wide
- 5 column: 8 1/2 inches wide
- 6 column: 10 1/4 inches wide
Approval and Error Policy
It is the client’s responsibility to proof each ad and give written approval via email. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Terms and Policies
Prepayment by credit card for first-time advertisers. When billed, payment is due in full in ten days of the date of the invoice. If payment is not received in 30 days St. Paul Publishing Company will put the charge on the credit card on file.
The publisher reserves the right to accept or reject any advertising material submitted for publication. No deviation from the rate card for any advertiser. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. The advertiser and/or advertising agency agrees to defend and idemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.
The Power of Print
- Most trusted advertising medium
- Quality impressions — highest ad recall
- Reach new customers for pennies per home
- Bolster digital marketing efforts
- Keep Top of Mind Awareness
- We feature local coverage not found anywhere else!
Community newspapers continue to shine because they are a trusted and valuable source of information on what’s happening in the reader’s immediate neighborhood. Especially in the Internet Age, when misinformation and polarizing national news is increasingly widespread, community journalism is a reliable reprieve and a reminder that neighbors have the power to shape great change right here, right now.
Our total market coverage model means every homeowner, family and individual in the communities we serve gets a paper delivered straight to their doorstep every month, and our website has no paywall. We take great pride in our responsibility to provide quality local news that informs, entertains and inspires, and our ongoing
readership survey reveals that people consistently act on news and advertising in our publications. We offer in-depth coverage on the most important issues affecting our communities and our readers are people who care deeply about what’s happening in their community — and they love to shop local.
Thank you for choosing our media group as a cost-effective advertising medium. We sincerely appreciate the trust you’re placing in us and look forward to helping you grow your customer base and see a return on your investment. Get started today!