Company Information
Thank you for using our newspaper group as a cost-effective advertising medium. We’re confident that you’ve made a wise decision to partner with us and sincerely appreciate the trust you’re placing in us. We’ve taken the time to exhaustively study our markets so we can most effectively assist you in advertising to the audiences we reach, and we look forward to working with you on your next advertising promotion and to establishing a relationship with you as an effective partner in your overall advertising program.
Readership studies prove that newspapers are still among the most credible sources by which to disseminate advertising information. People have come to rely on newspapers to inform them and assist them with their buying needs—and that’s why we’re excited to work with you.
The St. Paul Voice has a rich history of providing the best local news and advertising coverage for St. Paul’s West Side, West St. Paul and Mendota Heights. This newspaper was formed in 1966 as a non-profit publication with the intent of informing local residents of community news and events, and also to celebrate the accomplishments of individuals and organizations within the community. We have since grown and evolved into a for-profit entity but have not forgotten our roots. Today we still accomplish the same goals as those of our founders.
The community which we serve is very diverse both racially and socioeconomically and provides numerous exciting editorial and marketing opportunities that are atypical to community newspapers. It’s thrilling to know that the people who live in the 15,000 homes that we distribute to each month trust us and look to us for information that helps them be better informed citizens and consumers.
In 1994 we started the Lowertown News to serve St. Paul’s Lowertown District—a neighborhood that achieved national recognition as one of the most vibrant and fastest growing urban villages in the United States. At that time there were 4,000 people living in downtown St. Paul, and most of those lived in Lowertown.
Today, nearly 8,000 people live in downtown St. Paul in new and renovated apartments and condominiums, and high numbers of people continue to move to the city for its charm and convenience. To better reflect our desire to be the community newspaper for downtown St. Paul, we changed the name of the Lowertown News to the Downtown St. Paul Voice in June 2004. We are excited to provide a newspaper that meets the needs of the downtown residential and business community.
La Voz Latina is a Spanish language newspaper that is delivered to key Hispanic centers in the Twin Cities; including homes, apartment complexes and businesses. It was founded in September 1997 to meet the needs of the fastest growing audience in the Twin Cities.
In 2003, the Hispanic population became the largest ethnic population in the United States, and demographers report that it is growing ten times faster than the general population. The Twin Cities seven county metropolitan area alone has over 100,000 Hispanic residents. In addition, Minnesota Hispanics rank above Hispanics nationally in advanced degrees, home ownership and household income.
Established in June 2004, this newspaper serves the community of South St. Paul—a suburban community with small town roots. Although it is located just minutes from downtown St. Paul, South St. Paul has held on to it’s own identity and continues to nurture itself that way. It is this sense of community pride that prompted us to answer the call of the residents and business owners who wanted their own community newspaper. Our editorial content focuses solely on the issues, activities and personalities of South St. Paul. This focus ensures high readership of your advertising message when marketing to the 20,000-plus residents of the city. |
