Recent studies show that community newspaper advertising is still your smartest marketing investment When it comes to effective advertising avenues, newspapers continue to be the industry leader. While larger daily newspapers have struggled in recent years, community newspapers continue to shine, and that’s because people crave well-written local news and feature articles about their neighborhood. At the St. Paul Publishing Company, we have a deep commitment to producing only local news and information that directly affects our market. As a result, you can be confident that our readership is exposed to your advertising message — our readers are your customers. Here are some recent studies that show why community newspapers are a smart advertising investment:
Reynolds Journalism Institute at the Missouri School of Journalism/Suburban Newspapers of America survey, February 2010 · 92% of newspaper readers are most interested in reading local news · 66% find newspaper advertising helpful, compared to 27% about TV and 23% about the Internet ·66% turn to their community newspaper for local news ·78% said their community newspaper produces good to excellent editorial quality Reynolds Journalism Institute at the Missouri School of Journalism/Newspaper Association of America survey, October 2009 ·81% read a local newspaper each week ·Community newspapers reach 2.36 readers per household ·Community newspaper readers spend about 40 minutes with their paper ·73% read all or part of their community newspaper ·47% read their community newspaper as much for ads as editorial ·Readers are 10 times more likely to get their news from their community newspaper than the Internet MORI Research (a division of Frank N. Magid Associates, a leading research-based consulting firm)/Newspaper Association of America survey, July 2009 ·Nearly six in ten adults (59%) identify newspapers as the medium they use to make shopping decisions ·82% took action as a result of a newspaper ad ·41% said newspapers are the primary medium they check for advertising, nearly twice as much as the Internet and three times as much as direct mail Excend Consulting Services/Alloy Access survey, April 2009 ·74% of Hispanic newspaper readers are frequent readers, having read three or more issues of the last five issues ·82% share their copy with at least one other person and 26% share it with at least four others ·53% have read their favorite Hispanic newspaper for three or more years ·63% say they read advertisements
Our newspaper group reaches over 37,500 homes and businesses in the St. Paul market, as well as the Hispanic audience of the Twin Cities. For more information, call 651-457-1177.