Results of St. Paul Publishing Company’s December readership survey reveal why our newspapers are a great fit for your marketing plan. ·87.5% said that advertising in our newspapers is very valuable to them ·61.5% said that they read/respond to advertising in our papers often; 30.8% said sometimes ·91% said they want to see more retail and restaurant ads ·75% said they want to see more health and fitness ads ·66% said they want to see more service ads ·50% said they want to see more auto ads For national statistics that confirm why community newspapers such as ours are a valuable marketing partner, see the results of a Dec. 2011 National Newspaper Association survey at http://www.nnaweb.org/?/nnaweb/nnanews02/2475/
Recent studies show that community newspaper advertising is still your smartest marketing investment When it comes to effective advertising avenues, newspapers continue to be the industry leader. While larger daily newspapers have struggled in recent years, community newspapers continue to shine, and that’s because people crave well-written local news and feature articles about their neighborhood. At the St. Paul Publishing Company, we have a deep commitment to producing only local news and information that directly affects our market. As a result, you can be confident that our readership is exposed to your advertising message — our readers are your customers. SEE REPORTS
Creating ads that get RESULTS! Understanding the advertising process “I know that half of my advertising is wasted, I just don’t know which half!” William Wrigley SHOW ME HOW
Our newspaper group reaches over 37,500 homes and businesses in the St. Paul market, as well as the Hispanic audience of the Twin Cities. For more information, call 651-457-1177.
